CNET Channel has been awarded a second long term contract with

Wed, 03/05/2003

St-Legier, 6 March, 2003 - Following a successful two-year relationship, CNET Channel has been awarded a second long term contract with, the UK's leading online retailer of IT and technology products. Under the new contract, CNET Channel will continue to provide online product information across the site in a structured and easy to manage format, as well as maintain product information on's extensive product catalogue database. CNET Channel has played a key role in helping transform itself from a traditional mail-order computer dealer into an important player in European e-tailing and the company is now widely recognised as one of the Internet's most prolific success stories.

Helen Slinger, Head of Merchandising, comments: "We offer about 17,500 individual IT and electronics products on our website, so our needs in terms of content delivery are heavy. We chose CNET Channel because they provided the most extensive data service to suit our needs. CNET Channel's database, which incorporates around 150,000 skus (stock-keeping units) in UK, is by far the widest we have encountered. Selecting a partner in whom we're confident has the ability to deliver content against the majority of these skus was a key factor in our decision to re-sign the contract with CNET Channel for another year."

Other visible benefits, such as a reduction in operational costs through a cutback in the resources needed to maintain its online product data, also played a significant role in convincing that CNET Channel was an important strategic investment. This, coupled with the ability to provide efficient catalogue browsing, product grouping and searching, along with product comparison capabilities with detailed and timely product-information, means that customers can easily make an informed buying decision whilst online.

Helen Slinger continues: "As an online retailer we do not have the luxury of interaction with the customer at the point of purchase. Our success is therefore dependent on having accurate, rich and informative product content that is comprehensive enough for customers to make an informed buying decision with which they are completely happy. It's for exactly these reasons that we have enhanced the two-dimensional content provided by CNET Channel with video content through our initiative. This in turn has helped us to win awards over the past year for our overall content management strategy."

Extensive research of the content management market convinced several years ago that DataSource™, CNET Channel's flagship product, was the obvious choice. Additionally, customer surveys, carried out continually, show that the information provided on products has significantly improved since the implementation of the DataSource solution in December 2000.
DataSource, transforms's product portfolio on demand into rich, granular and standardised product data, Transactive Product Data™ (TPD™), making it easy for employees and customers to access at any time. By offering transactive functionalities, like product categorising, displaying, search-by-product attributes, side-by-side product comparison, and product configuring, is now able to provide its customers with a high level of control over their purchase from selection right through to tracking the order which means they are more likely to come back.

James Symington, UK sales manager, CNET Channel commented: "Working with has enabled us to better understand the complex needs of the UK e-tailing market and ensure that we provide quality product content and optimised functionalities enabling our customers to increase sales and reduce their operational costs. The content management awards secured by show the success of our contribution to their overall strategy."

About CNET Channel
CNET Channel (, a division of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 3.2 million technology products worldwide. Over 2,100 high technology manufacturers and channel businesses in 35 national markets depend on CNET Channel to deliver world-class content solutions that maximize their sales effectiveness and minimize the cost and complexity of providing accurate and useful product information. Customers include Best Buy, CDW, CompUSA, Dell, HP, Insight, OfficeMax, Sony, Tech Data, Zones and many more.