CNET Channel Delivers Extensive White Goods Catalog for the European Market

Wed, 10/19/2005

SAN FRANCISCO, Calif. - October 20, 2005 Earlier this year, CNET Channel President Greg Mason conveyed our strategy to produce and distribute White Goods product content for select markets in Europe. He pledged that his team would follow through on this strategy, and today it gives us great pleasure to announce that we're delivering on this promise!

Over the past three months, our Production team has carefully been analyzing select European customer's and leading retailer's online White Goods catalogues by market. This team was charged with assessing category classifications, determining major manufacturer product coverage and developing a unique product data model. Now, we're ready to add a whole new domain to supplement our extensive IT and consumer electronics catalogue.

The result is impressive -- 17 new categories within two primary classes of white good products:

Large Appliances
  • Refrigerators & Freezers
  • Ranges & Ovens
  • Cooktops
  • Hoods
  • Dishwashers
  • Microwave Ovens
  • Washers & Dryers
  • Large Appliance Accessories

Small Appliances
  • Vacuum Cleaners
  • Food Processors & Mixers
  • Coffee Makers
  • Irons
  • Toasters & Grills
  • Personal Care
  • Heaters & Coolers
  • Small Kitchen Appliances
  • Small Appliance Accessories

Market Initial Coverage (Approximate) Release Date
France 5,200 SKUs Ready for delivery now; Up to 6,500 SKUs by Dec. 31
United Kingdom 2,000 SKUs Ready for delivery now; Up to 3,000 SKUs by Dec. 31
Germany 5,000 SKUs Available for delivery Nov 30
Nordic Countries TBD Available Q2-2006

CNET Channel's new White Goods catalogue is 100% compatible with the DataSource™ schema so integration with your existing e-commerce, intranet or ERP platform is straightforward. And, to help simplify the process of requesting specific White Goods SKUs, you can identify products for your catalogue by EAN codesÂa and/or manufacturer part number.

We are extremely pleased to share this announcement, and appreciate your patience. It is from your feedback that we're able to make these enhancements to our DataSourceT offering. To find out more about how our new White Goods catalogue enable you to offer end-customers a better quality experience, strengthen loyalty and increase sales, please contact your Regional Sales Executive at 00.800.654.654.00 or +

CNET Channel Contact:
Scott Danish - Vice President, Global Marketing
Phone: +1.415.344.2722
Mobile: +1.415.254.0500