CNET Channel Launches Partnership to Enhance Retail Solutions with Expert Product Reviews

Sun, 06/03/2007

Collaboration with independent global review aggregator empowers consumers to buy more confidently.

San Francisco, Calif. June 4, 2007 - CNET Channel, a property of CNET Networks, Inc., today announced its partnership with at the Internet Retailer Conference and Expo Spring 2007. This collaboration expands upon CNET Channel's vast quantity of product data to deliver solutions that facilitate e-commerce sales by providing information that helps guide consumers to the product they want.

Now, alaTest Product Reviews let consumers and online retail sites see how professionals have rated products in an easy-to-understand format. The result is a review summary, a composite alaScore™ product rating and access to the individual expert reviews. Consumers use this information to guide their purchasing decisions and increasing buying confidence.

CNET Channel delivers tremendous value as an aggregator of best of breed content and e-commerce services. Now, alaTest Product Reviews enable resellers, retailers, distributors, VARs and shopping destinations to get access to more than 300,000 aggregated and analyzed professional product reviews from more than 600 online and offline magazines around the world. The alaScore™ global product rating is calculated with a proprietary algorithm and based on scores from all sources to provide a simple, objective and daily updated, product quality rating.

"We are excited to collaborate with to deliver product reviews and ratings that increase consumer buying confidence," said Steve Parrott, GM, CNET Channel. "This enables CNET Channel to provide real solutions for e-commerce by helping consumers compare products and read the assessments of professional reviewers. Our goal is to deliver the tools that let resellers, e-tailers, and other online businesses empower their customers to buy more, and more confidently."

"Reviews are the second most demanded shopping feature, according to a recent study by Jupiter Media," said Arie Struik, CEO of "This partnership enables instant delivery of our global product reviews services to CNET Channel's distribution network and perfectly fits our mission to inform consumers around the world on the objective quality of products."

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About CNET Channel
CNET Channel (, a division of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 3.2 million technology products worldwide. Over 2,100 high technology manufacturers and channel businesses in 35 national markets depend on CNET Channel to deliver world-class content solutions that maximize their sales effectiveness and minimize the cost and complexity of providing accurate and useful product information. Customers include Best Buy, CDW, CompUSA, Dell, HP, Insight, OfficeMax, Sony, Tech Data, Zones and many more.

About CNET Networks, Inc.
CNET Networks, Inc. (Nasdaq: CNET, is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include CNET, GameSpot,,, CHOW, ZDNet and TechRepublic. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.

CNET Networks, Channel Division Media Contact:
Emily Salus - Marketing Communications Manager

alaTest ( is an independent online service to help consumers with their purchasing decisions. alaTest collects, summarizes and analyzes more than 800,000 reviews from international magazines and web sites to compare the quality of products with a proprietary rating called the alaScore™. alaTest is available in 12 markets and 9 languages.

Media Contact: Arie Struik
+46 7555414