CNET Content Solutions Powers Microsoft's New Digital Marketing Platform

Tue, 08/09/2011

August 10, 2011 (San Francisco, CA) CNET Content Solutions (CCS), a division of CBS Interactive, has expanded its relationship with industry leader, Microsoft Corporation (MSFT). Microsoft is leveraging CCS’s newest service, ContentCast™ in order to maximize its global digital marketing presence through this real-time content and brand syndication service.

Microsoft’s Digital Commerce and Campaign Network (DCCN), powered by ContentCast, will enable Microsoft to easily extend their marketing campaigns and detailed product information throughout their partner e-commerce sites. DCCN, which launched to Microsoft partners on July 1st, also gives Microsoft and their partners insight into how well these campaigns and information are activated by distributors and resellers. The Microsoft’s DCCN service enables Microsoft to:

  • Provide a real-time online publishing connection to Microsoft Partner e-commerce sites enabling rapid, global reach of campaigns.
  • Gain insight into content usage and performance through comprehensive reporting details.
  • Tap into the broad CNET Content Solutions distribution network of over 3,000 global channel partners, which creates core messaging and execution consistency across markets.
  • Create product interest and potentially increase sales by educating customers as they research and buy Windows-based devices and Microsoft software online.

CNET Content Solutions and Microsoft have had close collaboration since 2009 when Microsoft used the CCS Logo Service (which is now a component of ContentCast), to promote adoption of the ‘Microsoft Office Ready Logo Program’. Due to the success of the ‘Office Ready Logo Program’, Microsoft extended the program to include ‘Windows Server 2008 R2 Logo Program’.

Microsoft intends to use this expanded relationship with CNET Content Solutions to further increase adoption and awareness of their e-commerce and content syndication solutions. The ‘Windows Client Program’, for example, educates and encourages customers on a Microsoft Partner e-commerce site to add a Windows 7 OEM License along with their purchase of Windows 7 compatible components. The program also features marketing of high performance, stylish devices from some of Microsoft’s most strategic OEM partners that distributors and resellers promote to their customers.

“We are proud to be expanding our relationship with Microsoft to leverage ContentCast out to the Microsoft Partner Network. Microsoft’s success over the last thirty-five years has been a standard for many in the industry, and we are confident that ContentCast will serve to expand their internet retail presence, improve overall customer experience on the Microsoft Partner sites, and generate more awareness and sales of Microsoft products and services," says Steve Parrott, President and General Manager of CNET Content Solutions.

“Our relationship with CNET Content Solutions provides an efficient, scalable way for us to offer rich content and marketing programs to our partners, so they in turn can educate their customers and potentially drive incremental sales,” said Nick Parker, VP of Worldwide Marketing for the OEM Division at Microsoft.

For DCCN program questions or technical support of the DCCN portal or syndication script powered by ContentCast, please contact CNET Content Solutions Customer Service at:

  • Americas/Asia Pacific – +1.877.276.5560 – select option 2, option 2 – or email
  • Europe – +41.21.943.03.77 – or email

For general questions regarding the DCCN marketing program, contact

About ContentCast
ContentCast™ is a content syndication service designed to maximize the global digital marketing presence and support partner marketing strategies for channel companies. ContentCast leverages the infrastructure and technology resources of CNET Content Solutions with some services powered by technology partner Tie Holding ("TIE"). The technology platform for the DCCN service is powered by the innovative TIE Kinetix Content Syndication Platform.

For business related questions regarding ContentCast, please contact, Eli Marcus, Sr. Product Director for ContentCast at

About CNET Content Solutions
CNET Content Solutions, (, a division of CBS Interactive, is the world's leading independent source of product information. With detailed content in 35 markets on over 6 million technology products in 18 languages, CNET Content Solutions helps thousands of resellers and retailers convert shoppers into buyers by providing product information and creating solutions that empower businesses to improve their customer experience and bottom line. Customers include CDW, Computacenter,, Dell, Hewlett-Packard, Insight, Microsoft, OfficeMax, PC World Business, and Tech Data.

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CNET Content Solutions Media Contact:
Debbie Andrews - Vice President, Products

About CBS Interactive
CBS Interactive is the premier online content network for information and entertainment. Its brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET,,,, BNET,, and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 Web property and the largest premium content network online.

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CBS Interactive Media Contact:
Sarah Cain - Corporate Communications