CNET ContentCast Enhances Microsoft DCCN 2.0

Thu, 07/18/2013

Microsoft DCCN, July 19, 2013 - In partnership with Microsoft Corporation, one of the world’s leading software manufacturers, CNET Content Solutions has announced new enhancements to Microsoft’s Digital Commerce & Campaign Network (DCCN), a content syndication portal for Microsoft partners.

DCCN enables Microsoft’s partner community of distributors and value-added resellers (VARs) to access the most up-to-date Microsoft-branded marketing materials for the latest Microsoft products. These assets include targeted solution microsites, product support sites and downloadable marketing materials for products such as Office, Windows and Server, and can be embedded directly on partner websites at no cost.

CNET Content Solutions delivered the first phase of DCCN 2.0 in April 2013, which gave Microsoft partners an enhanced portal experience with access to greater lead-generating content features such as Buy Now and Contact Us links. The newest DCCN enhancements give distributors and resellers:

  • An easier browsing experience with the new Microsoft "tiled" look and feel
  • The ability to create custom campaign rotations
  • Interactive reporting dashboard
  • Built on Microsoft's Azure Services Platform

An outside study found that Microsoft Partners who participate in marketing syndication, on average, have shown 34% more revenue per quarter and grew at five times the average of non-participating partners.(1) If you are a Microsoft Partner and want more information about DCCN 2.0, please contact If you are a manufacturer interested in syndicating your marketing materials and product information to your partners, please contact

(1) Source: Crimson-Analysts-Crimson Consulting Group. Los Altos, California.

About ContentCast™
CNET Content Solutions’ newest solution, ContentCast™, is a syndication platform used to disseminate rich manufacturer product content to a host of retailers, distributors and e-commerce sites worldwide. For over a decade, CNET Content Solutions has been a leader in providing standardized product content for thousands of retailers, distributors and manufacturers in the technology, consumer electronics, office and appliance markets. With ContentCast™, CNET Content Solutions can now provide rich marketing content in addition to this core, standardized product data.

CNET Content Solutions Media Contact:
Debbie Andrews - Vice President, Products