Mal De Silva joins the European Enterprise Sales Team at CNET Content Solutions

Thu, 12/09/2010

December 10, 2010 (Vevey, Switzerland) - CNET Content Solutions (CCS), a division of CBS Interactive and the world's leading source of independent product information and solutions built on that product information, today announced that Mal De Silva has joined as Director of Enterprise Sales, Europe. Mr. De Silva joins the existing enterprise sales team and will be responsible for driving new business and key account management in a number of countries across EMEA.

Mr. De Silva brings a wealth of experience in developing strong client relationships in eCommerce, retail, and channel to CNET Content Solutions. In his new position, Mr. De Silva will working with the rest of the European based CCS team to represent the company's core product and solution offerings, including DataSource, ContentCast, PartnerAccess, Intelligent Cross-Sell, Product Selectors and other custom services.

Immediately prior to joining CNET Content Solutions, Mr. De Silva was at developing enterprise level new business initiatives with leading European eCommerce focused corporations. Prior to that Mal was part of an enterprise sales team at ChannelAdvisor, where he focused on large retailers and key marketplaces like eBay and Amazon, B2C and B2B eCommerce, also Shopping and Paid Search Channels. His experience also includes work at Digital River, where he developed new business sales across EMEA & Pacific, focused around eCommerce sales opportunities with key technology manufacturers.

"Mal's strong experience and knowledge in selling high end eCommerce solutions to retailers and manufacturers, throughout EMEA & Pacific will further solidify and accelerate CNET Content Solutions' growth in this strategic region," said Niall O'Gorman, Vice President of Sales & Operations for CNET Content Solutions in Europe. "He has an entrepreneurial spirit and a passion for customer satisfaction that will blend perfectly with CNET Content Solutions values. We are looking forward to Mal joining the international sales team and becoming a strong contributor as we aggressively look to expand our world class products and solutions throughout the European market.

"I am really pleased to be joining CNET Content Solutions, the market-leading brand in the delivery of technology product data," said Mal de Silva, Director of Enterprise Sales, Europe for CNET Content Solutions in Europe. "The recent expansion of the CNET solution portfolio including rich content syndication, intelligent cross sell/up sell, advanced product selectors and real time logo programs will continue to provide Manufacturers and Retailers with leading edge and innovative product data solutions that are primarily focused on converting more shoppers into buyers and enhancing user experience."

About CNET Content Solutions
CNET Content Solutions, (, a division of CBS Interactive, is the world's leading independent source of product information. With detailed content in 35 markets on over 6 million technology products in 18 languages, CNET Content Solutions helps thousands of resellers and retailers convert shoppers into buyers by providing product information and creating solutions that empower businesses to improve their customer experience and bottom line. Customers include CDW, Computacenter,, Dell, Hewlett-Packard, Insight, Microsoft, OfficeMax, PC World Business, and Tech Data.

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CNET Content Solutions Media Contact:
Debbie Andrews - Vice President, Products