CNET Content Solutions Expands Guided Selling Portfolio with Product Finders

Thu, 10/20/2011

October 21, 2011 - Irvine, CA - CNET Content Solutions (CCS), a division of CBS Interactive, launched Product Finders on September 30, 2011. Product Finders is a product in CCS’s Guided Selling portfolio of products, offering interactive search tools to help consumers confidently purchase products from online resellers.

Product Finders take consumers through a series of common questions, explaining the value and meaning of each feature and helping consumers find and purchase products based on their specific preferences. Product Finders support common IT and consumer electronics categories, including, but not limited to, Televisions, Notebooks, Tablets & eReaders, Smartphones, DSLR Cameras, Digital Cameras, and Camcorders.

Dmitry Chechuy, Director of Product Management at CNET Content Solutions, stated, “Pretty often consumers abandon their carts not because they cannot find a product to their liking, but because they see too many options and cannot make their choice. Our Product Finders provide a list of filters, hints and guidelines that make the product selection process a lot easier for the users. We’re excited about how Product Finders will assist our clients in increasing their conversion rates.”

Product Finders are simple to integrate within an online site and even easier to use by online buyers to research and buy products. Expert CNET Buying Guides are integrated into the premium version and provide consumers access to comprehensive research into the products they are interested in. Besides outlining important product features, CNET Buying Guides also list product features that are less important and might be ignored during product research and selection, thus making buying decision easier for the consumers that use CNET Product Finders. The new solution also offers side-by-side product comparisons and multi-lingual support. Product Finders joins Product Selectors and Intelligent Cross-Sell to round out CCS’s complete Guided Selling solution that covers the entire online purchasing cycle, from ‘pre-sale’ (Finders) to ‘point of sale’ (ICS) to ‘post sale’ (Selectors).

The launch of Product Finders contributes to the ongoing commitment of CNET Content Solutions to provide resellers, manufacturers and distributers, with the most robust eCommerce solutions in the channel. For more information or to subscribe to Product Finders, please contact a CNET Content Solutions representative today.

About CBS Interactive
CBS Interactive is the premier online content network for information and entertainment. Its brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET,,,, BNET,, and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 Web property and the largest premium content network online.

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CNET Channel Contact:
Jenifer Boscacci - Vice President, Global Marketing
Phone: +1.415.344.2441

About CNET Content Solutions
CNET Content Solutions, (, a division of CBS Interactive, is the world's leading independent source of product information. With detailed content in 35 markets on over 6 million technology products in 18 languages, CNET Content Solutions helps thousands of resellers and retailers convert shoppers into buyers by providing product information and creating solutions that empower businesses to improve their customer experience and bottom line. Customers include CDW, Computacenter,, Dell, Hewlett-Packard, Insight, Microsoft, OfficeMax, PC World Business, and Tech Data.

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CNET Content Solutions Media Contact:
Debbie Andrews - Vice President, Products