WYNIT chooses CNET Channel to provide product data solutions

Mon, 10/08/2007

CNET Channel's high-quality data selected to deliver solutions for leading national distributor of consumer electronics and computer peripherals.

Through CNET Channel's DataSupply, WYNIT's customers will also have the ability to redistribute seven key data elements. This empowers WYNIT to deliver on-demand access to product specifications and enables their customers to find and sell the right products quickly. CNET Channel's core focus on empowering businesses to help their customers "press the buy button" by delivering accurate product information and efficient selling tools will give WYNIT the extra leverage to improve customer trust and, subsequently, increase sales.

"We are thrilled that WYNIT has selected us as their sole data solution provider," said Carol Ann Korpi, vice president of sales for the Americas and Asia Pacific at CNET Channel. "Working with WYNIT allows us to broaden our catalog yet further, as well as provide high-quality data to all of WYNIT's dealers. As CNET Channel's first DataSupply customer, WYNIT is well positioned to provide even more services to their customers. We see this as the beginning of a long business relationship with WYNIT."

CNET Channel's high-quality, accurate and consistent product content helps over 2,100 high technology manufacturers and channel businesses in 35 national markets drive their online businesses and increase sales effectiveness. As a best-of-breed provider of sales enablement tools and web services that support increased sales and reduced product returns, CNET Channel delivers comprehensive end-to-end solutions for eTailers, retailers, distributors and manufacturers.

"Our customers, many of whom already work with CNET Channel, requested that we do the same," said Jay LaBarge, vice president of marketing at WYNIT, "By doing so, we not only provide them with the highest quality data solutions available, but also help them streamline their systems by using the industry standard for product data. We're looking forward to a long and productive relationship with CNET Channel."

"We already use CNET Channel's solutions," said Gary Stern, chairman of PC Universe, "including Intelligent Cross-Sell to increase accessories attach rates. Having WYNIT work with CNET Channel, our data and e-commerce solutions provider, enables us to incorporate WYNIT into our data feed more easily. This enables us to better serve our customers with an even larger catalog of products and will definitely help us grow our business."

In addition to receiving the seven key data elements offered by WYNIT through CNET Channel's DataSupply, dealers may also choose to expand their product catalogs by selecting CNET Channel's DataSource, for enterprises, or DataSource SMB, a solution designed specifically for small to mid-sized businesses.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About CNET Channel
CNET Channel (www.cnetchannel.com), a division of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 3.2 million technology products worldwide. Over 2,100 high technology manufacturers and channel businesses in 35 national markets depend on CNET Channel to deliver world-class content solutions that maximize their sales effectiveness and minimize the cost and complexity of providing accurate and useful product information. Customers include Best Buy, CDW, CompUSA, Dell, HP, Insight, OfficeMax, Sony, Tech Data, Zones and many more.

About CNET Networks, Inc.
CNET Networks, Inc. (Nasdaq: CNET, www.cnetnetworks.com) is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include CNET, GameSpot, TV.com, MP3.com, CHOW, ZDNet and TechRepublic. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.

About WYNIT, Inc.
WYNIT, Inc., a 20-year old company, is a leading national distributor of internationally branded products sold in the consumer electronics, computer peripherals, digital photography, outdoor, video editing, security and photo ID market categories. The company, which also sells a wide variety of accessories, is known for competitive pricing, no minimum-order requirements, same-day shipping, expert sales support and an integrated product mix so important to dealers nationwide. WYNIT operates multiple warehouses providing coast-to-coast coverage. For more information, call WYNIT at 1-800-GO-WYNIT or visit www.wynit.com, email marketing@wynit.com or fax 315-437-0432. The company's corporate offices are located at 5801 East Taft Rd. in North Syracuse, NY 13212.

CNET Networks Media Contact:
Heather Hawkins - Director, Public Relations

WYNIT, Inc. Contact:
Jay LaBarge - Vice President, Marketing